The Houses
We Carry

Aaron Terence Hughes is a bold, boundary-defying independent fragrance house that has built a devoted following since its founding in 2019. Known for its unapologetic creativity and willingness to push olfactive conventions, the brand produces high-concentration, high-impact scents that range from the intensely sweet to the darkly resinous. Collections such as the Infinite Darkness series, the Outrageous Collection, and the Extreme Series have earned cult status among fragrance enthusiasts who prize originality over convention. Each fragrance is designed to reflect mood, passion, and personal identity — wearable statements rather than background notes.

Mind Games is a luxury niche fragrance house founded in 2022, built on a singular and compelling concept: the intellectual drama of chess as a metaphor for the complexity of scent. Created by Alex and Mariana Shalbaf of The Fragrance Group, each fragrance in the collection is conceived as a move in a grandmaster's game — strategic, layered, and designed to provoke thought as much as pleasure. Available at Nordstrom and carried by discerning niche retailers worldwide, Mind Games produces unisex Extrait de Parfum concentrations crafted by master perfumers, with an emphasis on scents that reward attention and reward the wearer who wears them with intention.

Initio Parfums Privés is a luxury fragrance house founded in 2015, dedicated to creating exceptional, high-concentration fragrances that challenge conventional beauty standards. Each fragrance is conceived as a personal journey — a moment of initiation into a world of olfactive excellence. The house is known for its bold, sophisticated approach to perfumery, with fragrances that combine rare ingredients, innovative accords, and a commitment to uncompromising quality. Initio fragrances are crafted for those who seek authenticity, depth, and emotional resonance in their scent experience.