Every brand in the Velantis collection has been personally evaluated and selected for the quality of its craft, the originality of its vision, and the emotion it is capable of producing. These are not simply labels — they are houses we believe in.

Luxury Heritage House · Paris, France
Les Parfums Louis Vuitton
One of the world's most storied luxury maisons, Louis Vuitton entered the fragrance world in 2016 with a collection of extraordinary depth and ambition. Under the direction of Master Perfumer Jacques Cavallier-Belletrud — whose family has practiced the art of perfumery for three generations — Les Parfums Louis Vuitton draws on the Maison's private flower fields in Grasse, cultivating over 450 fragrant plants on an 18th-century estate. The result is a collection that carries the same spirit of craftsmanship and travel that has defined the house for over a century.
Master Perfumer Jacques Cavallier-Belletrud
Private flower fields in Grasse
Over 59 distinct fragrances
Refillable bottle program
Elevated, architectural, deeply French

Independent Niche House · United Kingdom
Fine Fragrances
Aaron Terence Hughes is a bold, boundary-defying independent fragrance house that has built a devoted following since its founding in 2019. Known for its unapologetic creativity and willingness to push olfactive conventions, the brand produces high-concentration, high-impact scents that range from the intensely sweet to the darkly resinous. Collections such as the Infinite Darkness series, the Outrageous Collection, and the Extreme Series have earned cult status among fragrance enthusiasts who prize originality over convention. Each fragrance is designed to reflect mood, passion, and personal identity — wearable statements rather than background notes.
Founded 2019, UK-based independent
High-concentration Extrait de Parfum focus
Cult collections: Infinite Darkness, Outrageous
Over 70 distinct fragrances
Bold, unconventional, emotionally charged

Niche Luxury House · United States
Luxury Niche Fragrances
Mind Games is a luxury niche fragrance house founded in 2022, built on a singular and compelling concept: the intellectual drama of chess as a metaphor for the complexity of scent. Created by Alex and Mariana Shalbaf of The Fragrance Group, each fragrance in the collection is conceived as a move in a grandmaster's game — strategic, layered, and designed to provoke thought as much as pleasure. Available at Nordstrom and carried by discerning niche retailers worldwide, Mind Games produces unisex Extrait de Parfum concentrations crafted by master perfumers, with an emphasis on scents that reward attention and reward the wearer who wears them with intention.
Chess-inspired conceptual framework
Unisex Extrait de Parfum concentration
Crafted by master perfumers
Stocked at Nordstrom and global niche retailers
Intellectual, strategic, deeply layered

Luxury Niche House · France
Luxury Fragrance House
Initio Parfums Privés is a luxury fragrance house founded in 2015, dedicated to creating exceptional, high-concentration fragrances that challenge conventional beauty standards. Each fragrance is conceived as a personal journey — a moment of initiation into a world of olfactive excellence. The house is known for its bold, sophisticated approach to perfumery, with fragrances that combine rare ingredients, innovative accords, and a commitment to uncompromising quality. Initio fragrances are crafted for those who seek authenticity, depth, and emotional resonance in their scent experience.
Founded 2015, Paris-based luxury house
High-concentration Extrait de Parfum focus
Rare and innovative ingredient sourcing
Uncompromising quality and craftsmanship
Bold, sophisticated, emotionally evocative

Modern Niche House · Paris, France
French Haute Parfumerie
Ex Nihilo — a Latin expression meaning ‘created out of the blue’ — is a Parisian fragrance house founded in 2013 by Sylvie Loday, Olivier Royère, and Benoît Verdier. Born from a shared belief that high perfumery should be free, contemporary, and deeply personal, the house gives perfume creators the latitude to work with exceptional materials and modern techniques without creative constraints. Its world is rooted in French craftsmanship but looks decisively forward, pairing artistic collaboration, innovative ingredients, and a meticulous approach to personalization. From its Paris beginnings to exclusive editions created for the world’s most discerning fragrance destinations, Ex Nihilo offers scents designed as future memories: singular, expressive, and impossible to reduce to a formula.
Founded in Paris in 2013 by a luxury-world trio
French Haute Parfumerie with an outsider mindset
Exceptional natural, synthetic, and biotechnology materials
Personalization through the exclusive Osmologue ritual
Modern, collectible, and free-spirited

Independent Niche House · Paris, France
Olfactory Adventures
Founded by Thibaud Crivelli, Maison Crivelli invites perfume lovers to explore the unexpected. Memories of travels, raw materials, and chance sensory encounters shape the house's daring fragrances. Its Olfactory Mysteries series leaves part of each composition deliberately undisclosed, making the experience personal to the wearer. Tobacco Carnaval, created with perfumer Quentin Bisch, captures the energy of a carnival through tobacco, infused rum, and surprising fruity facets.
Founded by Thibaud Crivelli
Parisian house for modern perfume explorers
Unexpected sensory contrasts
Olfactory Mysteries Extrait de Parfum collection
Adventurous, sensory, and unexpected

Luxury Heritage House · Paris, France
Versailles-Inspired Luxury Perfumery
Parfums de Marly was founded in 2009 by Julien Sprecher with a singular vision: to resurrect the grandeur, opulence, and olfactive splendour of 18th-century Versailles for the modern age. Inspired by the legendary Château de Marly — the private retreat of Louis XIV, where the Sun King entertained his most intimate circle amid gardens of extraordinary fragrance — the house creates perfumes that are as much works of art as they are scents. Each bottle bears the iconic embossed crest of two rearing horses flanking a shield engraved with 1743, a tribute to the year the Château de Marly fell silent, and a declaration that its spirit lives on. The fragrances themselves are composed by some of the world's most celebrated noses, blending rare and precious raw materials — oud, iris, ambergris, musks, and the finest florals — into compositions of remarkable depth and longevity. From the powdery, iris-drenched Layton to the smoky, animalic Herod, and the refined, woody elegance of Oajan, every Parfums de Marly creation is a statement of uncompromising luxury. The house has earned an ardent global following among fragrance connoisseurs who prize heritage, craftsmanship, and the kind of presence that commands a room without demanding attention.
Founded 2009 by Julien Sprecher, Paris
Inspired by the Château de Marly and Louis XIV
Iconic embossed crest: twin horses and shield dated 1743
Compositions by world-renowned master perfumers
Regal, opulent, deeply historical

Designer Luxury House · Paris, France
Iconic Parisian Couture House
Yves Saint Laurent — universally known as YSL — is one of the most influential fashion and fragrance houses in history. Founded in 1961 by the legendary Yves Henri Donat Mathieu-Saint-Laurent and his partner Pierre Bergé, the maison revolutionised haute couture by introducing ready-to-wear collections that made Parisian elegance accessible without sacrificing an ounce of sophistication. The house entered the world of perfumery with equal audacity, launching the groundbreaking Y in 1964 and the iconic Opium in 1977 — a fragrance so provocative it redefined what a perfume could be. Today, YSL’s fragrance portfolio spans some of the most recognised and beloved scents in the world. La Nuit de L’Homme, launched in 2009, became an instant modern classic — a seductive, cardamom-laced masterpiece that defined a generation of evening fragrances. The Bleu Électrique flanker intensifies that DNA with an electrifying burst of fresh ginger and geranium over the signature lavender-cardamom heart, creating a scent that is both familiar and thrillingly new. From the bold femininity of Libre to the smoky allure of Black Opium, every YSL fragrance carries the house’s founding philosophy: fashion fades, style is eternal. The bottles themselves — sleek, architectural, unmistakably modern — are designed to be displayed as proudly as they are worn.
Founded 1961 by Yves Saint Laurent & Pierre Bergé
Iconic fragrances: Opium, La Nuit de L'Homme, Black Opium, Libre
Pioneered the fusion of haute couture and accessible luxury
Bleu Électrique: electrifying reinvention of a modern classic
Bold, seductive, architecturally modern

Luxury Heritage House · Paris, France
La Collection Privée
Christian Dior is one of the most iconic and influential fashion houses in history, founded in 1946 by the visionary couturier whose revolutionary 'New Look' redefined post-war elegance. The house entered the world of perfumery almost immediately, launching the legendary Miss Dior in 1947 — a fragrance as groundbreaking as the collection it accompanied. Today, La Collection Privée Christian Dior represents the pinnacle of the Maison's olfactive artistry: an exclusive line of haute couture fragrances created by Master Perfumer Francis Kurkdjian, each composed with the rarest ingredients and the same uncompromising attention to detail that defines Dior's couture ateliers. These are not mass-market fragrances — they are intimate, deeply personal compositions designed for connoisseurs who seek something beyond the ordinary. From the lavender-and-licorice drama of Eau Noire to the luminous rose of Gris Dior, every scent in the collection is a masterwork of balance, depth, and lasting beauty.
Founded 1946 by Christian Dior, Paris
La Collection Privée: exclusive haute couture fragrances
Master Perfumer Francis Kurkdjian
Rare ingredients sourced from Dior's private gardens
Timeless, refined, haute couture elegance
Shape the Collection
Our collection is a living thing — it grows through discovery, conversation, and the passions of the people who wear fragrance. If there is a house, an independent perfumer, or a specific scent you believe belongs in the Velantis collection, we want to hear about it.
Every suggestion is read by our curation team. The brands we carry have often arrived through exactly this kind of conversation.
"The best discoveries come from people who already know what they love."
— Velantis Curation Team
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